The client, Retail, wanted to create a VR solution that would simplify the process of experimenting and bringing innovation into retail store management, while also significantly reducing costs. With the use of such solution, the client would be able to model a store layout, manage inventory, do shopper research, and generally try out a store concept or a proposed innovation before spending any money on actual changes.
Modeling a fully functional retail store in VR
Changing store layout and the interior depending on the client’s needs
Uploading product inventory and reviewing product info
Changing the location of product categories within the store
Highlighting missed opportunities in terms of inventories
Simulating shoppers’ eye movement tracking for shopper behavior research